[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.termsnet.cz\/jak-upoutat-pozornost-reklamnim-trickem-s-potiskem\/#Article","mainEntityOfPage":"https:\/\/www.termsnet.cz\/jak-upoutat-pozornost-reklamnim-trickem-s-potiskem\/","headline":"Jak upoutat pozornost reklamn\u00edm tri\u010dkem s potiskem","name":"Jak upoutat pozornost reklamn\u00edm tri\u010dkem s potiskem","description":"Reklamn\u00ed tri\u010dka s potiskem maj\u00ed zaujmout, to je jejich prim\u00e1rn\u00ed c\u00edl, aby si lid\u00e9 zapamatovali nejen m\u00f3dn\u00ed viz\u00e1\u017e, ale p\u0159edev\u0161\u00edm obsah sd\u011blen\u00ed samotn\u00e9ho potisku. Reklama se t\u00edmto zp\u016fsobem \u0161\u00ed\u0159\u00ed pom\u011brn\u011b svi\u017en\u00fdm tempem, jestli\u017ee je n\u00e1pis poutav\u00fd a n\u00e1vrh m\u00e1 dobr\u00e9 grafick\u00e9 zpracov\u00e1n\u00ed, \u00fasp\u011bch je zaru\u010den. D\u016fkazem m\u016f\u017ee b\u00fdt i jedna nen\u00e1padn\u00e1 spole\u010densk\u00e1 ud\u00e1lost. Osobnosti Na...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.termsnet.cz\/jak-upoutat-pozornost-reklamnim-trickem-s-potiskem\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Jak upoutat pozornost reklamn\u00edm tri\u010dkem s potiskem&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2019-03-11","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.termsnet.cz\/author\/devene\/#Person","name":"termsnet.cz","url":"https:\/\/www.termsnet.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"termsnet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.termsnet.cz\/wp-content\/uploads\/img_a342855_w1697_t1556018263.jpg","url":"https:\/\/www.termsnet.cz\/wp-content\/uploads\/img_a342855_w1697_t1556018263.jpg","height":0,"width":0},"url":"https:\/\/www.termsnet.cz\/jak-upoutat-pozornost-reklamnim-trickem-s-potiskem\/","about":["Produkty"],"wordCount":402,"articleBody":"        Reklamn\u00ed tri\u010dka s potiskem maj\u00ed zaujmout, to je jejich prim\u00e1rn\u00ed c\u00edl, aby si lid\u00e9 zapamatovali nejen m\u00f3dn\u00ed viz\u00e1\u017e, ale p\u0159edev\u0161\u00edm obsah sd\u011blen\u00ed samotn\u00e9ho potisku. Reklama se t\u00edmto zp\u016fsobem \u0161\u00ed\u0159\u00ed pom\u011brn\u011b svi\u017en\u00fdm tempem, jestli\u017ee je n\u00e1pis poutav\u00fd a n\u00e1vrh m\u00e1 dobr\u00e9 grafick\u00e9 zpracov\u00e1n\u00ed, \u00fasp\u011bch je zaru\u010den. D\u016fkazem m\u016f\u017ee b\u00fdt i jedna nen\u00e1padn\u00e1 spole\u010densk\u00e1 ud\u00e1lost. Osobnosti Na jedn\u00e9 turistick\u00e9 akci, kter\u00e1 byla obdobou proslul\u00e9 atrakce \u201ePochod Praha-Pr\u010dice\u201c, se zrodil zaj\u00edmav\u00fd n\u00e1pad. Odkud se vzal, nikdo nev\u00ed, zaujal v\u0161ak na prvn\u00ed pohled. Skupina turist\u016f se od ostatn\u00edch odli\u0161ovala jednobarevn\u00fdmi bavln\u011bn\u00fdmi tri\u010dky s potiskem. Ten v\u0161ak nebyl ledajak\u00fd, n\u00e1m\u011btem byly zn\u00e1m\u00e9 osobnosti \u010desk\u00fdch i sv\u011btov\u00fdch d\u011bjin, kter\u00e9 z\u016fstaly v historick\u00e9m mobili\u00e1\u0159i skryty, tak trochu nepr\u00e1vem. Na jejich pr\u00e1ci stav\u00ed sou\u010dasn\u00e1 civilizace a bez nich bychom byli mo\u017en\u00e1 odk\u00e1z\u00e1ni na ko\u0148sk\u00e9 povozy a d\u0159ev\u011bn\u00e9 chatr\u010de. Jak\u00e9 n\u00e1pisy na tri\u010dk\u00e1ch m\u011bly nejv\u011bt\u0161\u00ed \u00fasp\u011bch?Nos\u00edm kontaktn\u00ed \u010do\u010dky \u2013 pohledn\u00e1 d\u00edvka s t\u00edmto n\u00e1pisem upoutala pozornost nejen sv\u00fdm vzhledem, ale i \u010dtivou pozn\u00e1mkou. Bylo tam stru\u010dn\u011b uvedeno, \u017ee vyn\u00e1lezcem kontaktn\u00edch \u010do\u010dek byl \u010cech, Otto Wichterle, a \u017ee k jeho objevu poslou\u017eila stavebnice Merkur a docela oby\u010dejn\u00e9 dynamo z bicyklu.Obl\u00e9k\u00e1m pun\u010dochov\u00e9 podkolenky \u2013 druh\u00e1 d\u00edvka m\u011bla na tri\u010dku touto pozn\u00e1mkou ostatn\u00edm p\u0159ipomenout, \u017ee jej\u00ed obl\u00edben\u00e9 silonky m\u016f\u017ee nosit d\u00edky zmi\u0148ovan\u00e9mu vyn\u00e1lezci Otto Wichterlemu, kter\u00fd se proslavil i objevem polyamidov\u00e9ho vl\u00e1kna.Nejsem robot \u2013 burcuj\u00edc\u00ed n\u00e1pis \u201eNejsem robot\u201c p\u0159ipomn\u011bl potvrzovac\u00ed \u0161t\u00edtky u objedn\u00e1vek e-shop\u016f, virtu\u00e1ln\u00edch server\u016f a na mnoha dal\u0161\u00edch m\u00edstech, s nimi\u017e pracuj\u00ed i internetov\u00e9 vyhled\u00e1va\u010de. Pod t\u00edmto nadpisem se pak objevila zm\u00ednka o tv\u016frci tohoto slovn\u00edho v\u00fdrazu. Slovo \u201erobot\u201c poprv\u00e9 pou\u017eil ve sv\u00e9m rom\u00e1nu R.U.R. Karel \u010capek a jeho skute\u010dn\u00fdm str\u016fjcem je jeho bratr Josef. V\u00fdraz m\u011bl b\u00fdt odvozeninou od podstatn\u00e9ho jm\u00e9na \u201erobota\u201c, tedy tvrd\u00e1 pr\u00e1ce na pansk\u00e9m pozemku.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak upoutat pozornost reklamn\u00edm tri\u010dkem s potiskem","item":"https:\/\/www.termsnet.cz\/jak-upoutat-pozornost-reklamnim-trickem-s-potiskem\/#breadcrumbitem"}]}]