[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.termsnet.cz\/zasady-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.termsnet.cz\/zasady-marketingu\/","headline":"Z\u00e1sady marketingu","name":"Z\u00e1sady marketingu","description":"Tato discipl\u00edna z\u016fst\u00e1v\u00e1 jedn\u00edm ze stavebn\u00edch kamen\u016f \u00fasp\u011b\u0161n\u00e9ho podniku. Obchodn\u00ed korporace jsou ochotny vynalo\u017eit nemal\u00e9 finan\u010dn\u00ed prost\u0159edky na specializovan\u00e9 t\u00fdmy. Ty maj\u00ed za \u00fakol p\u0159edev\u0161\u00edm zjistit co z\u00e1kazn\u00edk chce a uspokojit jeho pot\u0159ebu \u2013 v\u00fdm\u011bnou za jeho prost\u0159edky. \u00a0 Marketing a business jsou s\u00a0trochou nadhledu synonymem. N\u011bkter\u00e9 z nejlep\u0161\u00edch obchodn\u00edch strategi\u00ed a koncept\u016f poch\u00e1zej\u00ed pr\u00e1v\u011b...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.termsnet.cz\/zasady-marketingu\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Z\u00e1sady marketingu&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2025-03-01","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.termsnet.cz\/author\/devene\/#Person","name":"termsnet.cz","url":"https:\/\/www.termsnet.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"termsnet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.termsnet.cz\/wp-content\/uploads\/img_a310977_w1697_t1521932708.jpg","url":"https:\/\/www.termsnet.cz\/wp-content\/uploads\/img_a310977_w1697_t1521932708.jpg","height":0,"width":0},"url":"https:\/\/www.termsnet.cz\/zasady-marketingu\/","about":["Podnik\u00e1n\u00ed"],"wordCount":380,"articleBody":"Tato discipl\u00edna z\u016fst\u00e1v\u00e1 jedn\u00edm ze stavebn\u00edch kamen\u016f \u00fasp\u011b\u0161n\u00e9ho podniku. Obchodn\u00ed korporace jsou ochotny vynalo\u017eit nemal\u00e9 finan\u010dn\u00ed prost\u0159edky na specializovan\u00e9 t\u00fdmy. Ty maj\u00ed za \u00fakol p\u0159edev\u0161\u00edm zjistit co z\u00e1kazn\u00edk chce a uspokojit jeho pot\u0159ebu \u2013 v\u00fdm\u011bnou za jeho prost\u0159edky.\u00a0Marketing a business jsou s\u00a0trochou nadhledu synonymem. N\u011bkter\u00e9 z nejlep\u0161\u00edch obchodn\u00edch strategi\u00ed a koncept\u016f poch\u00e1zej\u00ed pr\u00e1v\u011b z marketingu. A mohou b\u00fdt aplikov\u00e1ny na jakoukoli osobu, produkt nebo spole\u010dnost.\u00a0I tento nejednozna\u010dn\u00fd a komplikovan\u00fd proces v\u0161ak stoj\u00ed na z\u00e1kladech, kter\u00e9 jsou v\u0161ak \u010dasto diletantn\u00edm chov\u00e1n\u00edm \u201epseudomarke\u0165\u00e1ku\u201c opom\u00edjeny, co\u017e se n\u00e1sledn\u011b odr\u00e1\u017e\u00ed i na v\u00fdsledc\u00edch jejich pr\u00e1ce.\u00a0\t\tZ\u00e1kazn\u00edk je v\u017edy kr\u00e1lem\u00a0To neznamen\u00e1, \u017ee d\u011bl\u00e1te jen to, co cht\u011bj\u00ed. To znamen\u00e1, \u017ee mus\u00edte pochopit svou c\u00edlovku (a dal\u0161\u00ed potencion\u00e1ln\u00ed klienty), va\u0161i pevnou z\u00e1kladnu a soust\u0159edit se na to, \u017ee jim zprost\u0159edkujete pozitivn\u00ed zku\u0161enosti s va\u0161\u00ed spole\u010dnost\u00ed. To se vztahuje na produkty a slu\u017eby, ale i zam\u011bstnance.\u00a0Tato kladn\u00e1 vzpom\u00ednka zajist\u00ed potencion\u00e1ln\u00ed dal\u0161\u00ed prost\u0159edky pro va\u0161i firmu. Zkuste ve sv\u011bt\u011b, kter\u00fd se neust\u00e1le podrobuje egocentrismu, vyu\u017e\u00edt empatie. V\u00fdsledky va\u0161\u00ed trp\u011bliv\u00e9 pr\u00e1ce se tak n\u011bkolikan\u00e1sobn\u011b zhodnot\u00ed.\u00a0\t\t80\/20\u00a0Snad nejstar\u0161\u00ed ze z\u00e1kladn\u00edch marketingov\u00fdch pravidel v\u016fbec. Dal mu vzniknout ekonom, sociolog a politolog Vilfredo Pareto. Tento Ital pochopil, \u017ee 80 procent italsk\u00e9 p\u016fdy vlastn\u00ed jen 20 procent obyvatel. Dnes je tato nerovnost nejsp\u00ed\u0161e v\u011bt\u0161\u00ed, ale pravidlo 80\/20 st\u00e1le plat\u00ed v\u00a0podnik\u00e1n\u00ed. Nap\u0159\u00edklad 80 procent tr\u017eeb podniku bude poch\u00e1zet od 20 procent va\u0161ich z\u00e1kazn\u00edk\u016f.\u00a0Nutno podotknout, \u017ee tato z\u00e1sada skl\u00edz\u00ed nep\u0159ebernou kritiku a je ozna\u010dov\u00e1na za m\u00fdtus. Je ji nepochybn\u011b nutno br\u00e1t s\u00a0nadhledem. Z\u00a0m\u00e9 zku\u0161enosti v\u0161ak plat\u00ed.\u00a0\t\tBerte svou konkurenci v\u00e1\u017en\u011b\u00a0Va\u0161i z\u00e1kazn\u00edci maj\u00ed mo\u017enost j\u00edt tam, kde cht\u011bj\u00ed. Jako skute\u010dn\u00fd podnikatel mus\u00edte respektovat jejich svobodu. Konkurenci berte v\u00e1\u017en\u011b a sna\u017ete se z\u00a0masy nezaj\u00edmav\u00fdch vyniknout.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Z\u00e1sady marketingu","item":"https:\/\/www.termsnet.cz\/zasady-marketingu\/#breadcrumbitem"}]}]